Discuss some of the key challenges in the reporting of war from the Essay

Discuss some of the key challenges in the reporting of war from the frontline and the roof top. What are the implications for re - Essay Example Due to such a high level of overall importance with relation to the role that the these reporters play in integrating key facts to the general public, this analysis will consider the key challenges that front line journalists face, key challenges that roof-top journalists face, the issue of balance/bias in reporting, and the implications for reporting upon and understanding conflicts in the current system. As a function of this, this short analytical piece will seek to define the roll of a rooftop reporter as well as the role of an embedded reporter, seek to draw inference to the types of situations they have been, and likely will continue to be exposed to within the near future as well as drawing a level of interpretation with regards to overall bias that such journalists must face. Firstly, with regard to the front line journalist, this is something that has been in existence since the earliest conflicts in human history. There have always been citizen reporters that had sent lette rs or messages home so that these could be read by the appropriate authorities/loved ones as a means of better understanding the given conflict (Cameron et al 2005). After the Crimean War, the role of the war journalist and front-line reporter was greatly aided by the inclusion of photographic images that detailed the plights of the combatant and the harsh realities or patriotic fervor that was intended to be represented. Of course the advent of film greatly added to the means whereby the front line reporter could hope to integrate key information to the audience. Likewise, the availability of the internet and the use of satellite phones enabled with video has only served to further enhance the role that these reporters play in bringing key facts to the viewing populace at home (Boylan 2011). Although the role of the front-line reporter has enabled individuals half a world away to quickly understand and integrate with certain aspects of the situation that is unfolding on the ground, it does represent a unique level of key challenges which will be discussed. The first of these determinants is of course the full scope and overview that the front-line reporter is able to understand and integrate with. Although it is useful to integrate with the viewing public how the situation appears on the micro scale, this is of course invariably at the expense of a more full and nuanced view of how the broader conflict is progressing (Hannon 2008). Similarly, with regards to the overall balance and bias that is interjected into the report, the proceeding section will cover this in some depth; yet, suffice it to say that the level to which non-bias can be presented with a reporter who is ultimately embedded with shareholders within the conflict is quite high (Emeigh 2003). The use of the embedded reporter was perfectly exhibited during the recent invasion of Iraq. The United States, as well as the United Kingdom and other actors, participated in the action all the while utiliz ing embedded reporters within their armies as a means of reporting back to the citizen at home with regards to t

Branding, Pricing, and Distribution Essay Example | Topics and Well Written Essays - 1000 words

Branding, Pricing, and Distribution - Essay Example As discussed in the previous paper, the company has retail stores in the United States and Australia. Considering the current position of the Trendy Fashionista, it is better for the company to develop a unique product branding strategy to market its new light weight traveler bags. According to the unique branding strategy, only one product manufactured by the company is marketed under a particular brand. When several products are marketed under a brand (corporate branding strategy), the brand image would be affected if any of those products fails to meet quality standards or performs poorly. The unique branding strategy would prevent this situation and assist the Trendy Fashionista to promote its new product lines effectively. However the company may adopt a range branding strategy, which is a mixture of unique branding strategy and corporate branding strategy while operating in a global market context. Pricing Strategy It is a great challenge for the Trendy Fashionista to design a pricing strategy for its newly planned light weight bags because this business concept is new and therefore market uncertainty is high. In this context, it is advisable for the company to practice the price skimming strategy to deal with brand positioning effectively. Under the price skimming strategy, the marketer sets relatively higher prices for his products initially and lowers the price over time. At the initial stages of the product launching, this pricing strategy would assist the Trendy Fashionista to justify its superior product quality. In addition, this optimal pricing strategy can benefit the organization to recover its sunk costs quickly before the market competition becomes intense. As Lamb, Hair, and McDaniel (2008) point out, the major objective of price skimming strategy is to capture the consumer surplus. If this pricing strategy is executed properly, then no customer will pay less than what they are actually willing to pay (p. 600). Connection between Pricing Stra tegy and Branding Strategy The Trendy Fashionista’s price skimming strategy really supports its branding strategy. It is clear that only one product item is marketed under a brand under the unique branding strategy. While the firm adopts this branding strategy to promote its newly planned light weight bags, the customer would obtain a feeling that the company gives specific focus to this product and therefore the product will be of superior quality. In other words, this policy can assist the organization to achieve a reputed brand image and thereby make the brand easily recognizable in the market. Customer between the age of 20 and 35 are fashion-minded and hence they would be willing to pay higher prices for top quality products. In short, the price skimming strategy can benefit the organization to take greater advantages of the unique branding and hence to promote its business interests. Distribution Channel Analysis The Trendy Fashionista’s distribution channels inc lude wholesalers, distributors, retailers, catalogue sales, personal sales, and over the phone sales. Currently, the company has limited manufacturing capabilities and therefore the firm has to largely depend on offshore manufacturers. In order to address the issue, the organization plans to extend its manufacturing facilities through developing its own production plants. Undoubtedly, this practice would